The Team
Who We Are
Crystal Small
​Founder of Intentional Steps Ltd & Creator of the DAWWN Programme
With a passion for people development and a firm belief that who we are is how we lead, Crystal Small brings a wealth of expertise to her work as a Transformational Mindset Coach, Coaching Supervisor, and Trainer.
After a successful career in senior leadership roles with the Metropolitan Police Service, Crystal experienced firsthand the pressures of high-performance environments. It was this lived experience — coupled with her deep-rooted belief in the power of reflective practice — that led her to pursue coaching and ultimately found Intentional Steps Ltd.
Crystal’s Qualifications & Approach
Crystal holds a Diploma in Transformational Coaching from Animas Centre for Coaches and a Diploma in Coaching Supervision from the International Centre for Coaching Supervision. She is also a Professional Certified Coach (PCC) with the International Coaching Federation (ICF).
Her approach combines transformative theory, positive psychology, and psychodynamic concepts, helping individuals and teams develop greater self-awareness, uncover their values and beliefs, and align their actions with their authentic purpose.
Crystal works holistically, recognising that each client is resourceful and creative, and she believes coaching is about far more than achieving goals — it’s about nurturing authentic growth, resilience, and sustainable success.
​The Birth of DAWWN
The DAWWN Programme was born from both Crystal’s professional passion for coaching and her personal experience navigating workplace wellbeing challenges.
DAWWN stands for Daily Application of Workplace Wellbeing Now, and it is a comprehensive coaching and training intervention designed to bring light into organisations.
Through 1:1 coaching, group coaching, and workshops, DAWWN helps businesses prioritise wellbeing in a way that boosts engagement, reduces burnout, and fosters environments where people and performance thrive together
Whether supporting individuals, teams, or entire organisations, Crystal’s mission remains the same: to empower people to take intentional steps towards their personal and professional best.
Connect with Crystal
Jess Andrews
Jess Andrews is a wellbeing and performance coach, mentor, and facilitator passionate about helping people build resilience, confidence, and momentum. She helps high performers, leaders, and teams ease the anxiety that comes from constant demands, create freedom and space for clarity, and build the mental strength to move forward with confidence and purpose.
Jess specializes in mental fitness, going beyond short-term wellbeing to help clients build inner strength, adaptability, and a mindset that delivers lasting results. Just like physical fitness, mental resilience requires training, consistency, and challenge. The work her clients do today isn’t just about feeling better in the moment—it’s about creating a framework for their future.
With nearly a decade of experience in a global youth-led leadership organization, Jess has coached and mentored seven cohorts of postgraduate professionals, leading teams and driving operations in high-pressure environments. Alongside her career, she has always made time for volunteering, supporting community projects both in the UK and abroad, including Brazil, South America, and Africa. These experiences have shaped her belief that growth isn’t about pushing through difficulty alone—it’s a natural process that unfolds with the right support, turning the unknown into an exciting space for discovery.
Beyond coaching, Jess lives and breathes adventure. She is a marathon runner, mountain climber, wild swimmer, and lover of the outdoors. Whether she’s running through London’s streets, hiking remote landscapes, or people-watching with a coffee in hand, she sees life as an exploration—one where real growth happens when people lean into challenge.
She takes the same approach with her clients. Coaching with Jess is like having a training partner—someone who runs alongside them, sees their potential, and helps them cultivate it. More than anything, she believes in saving a seat for people, offering a space where they feel seen, heard, and supported. Whether they’re navigating the boardroom or reflecting on a park bench, her role is to meet them where they are and help them move forward.
Merrisha Gordon
Merrisha is an experienced Leadership Coach, Organisational Consultant and Trainer who brings over twenty years’ of Senior Leadership experience to support aspiring, new and Executive leaders.
Merrisha is a Professional Certified Coach (PCC) accredited with the International Coaching Federation (ICF).
Merrisha holds a PG Diploma in Coaching & Development, an MSc in Psychology, and is a certified Practitioner in Neuro-Linguisting Programming (NLP).
She is also a trained in Cognitive Behavioural Therapy (CBT) along with Myers Briggs and DISC.
Clients describe Merrisha as down to earth and relatable, able to hold a supportive and nurturing space.
Merrisha draws on a range of evidence-based approaches to help clients blast through beliefs that have become barriers and flip fears that might be keeping them stuck.
Merrisha has extensive experience of delivering 1:1 and group coaching across a range of sectors along with engaging workshops on a range of leadership topics.
Karen Hague
With over two decades of corporate experience, including Director and Board-level roles, Karen brings a deep understanding of leadership, team dynamics, and the complexities of high-pressure environments.
Having led and managed teams for 20 years across startups, SMEs, and multinational corporations, she knows first-hand the challenges of balancing performance, people, and personal wellbeing.
Karen has over six years of experience in executive coaching, specialising in stress and burnout management, confidence building, and performance improvement. Her approach is both strategic and empathetic, grounded in real-world business expertise and proven coaching frameworks.
Karen has made lasting change in all areas of her own career and life, and brings that experience to clients, helping them to improve their approach to work, reclaim confidence and control, and create healthier, more effective ways of working and living
Ruth Redding
Ruth Redding is an ICF ACC accredited leadership and teams coach with 25 years in tech sector sales and senior leadership roles, most recently at European Regional VP level.
Specializing in 1:1 and team coaching, she empowers leaders to build and enthuse diverse teams, leveraging her vast experience of leading culturally and geographically diverse teams.
Beyond coaching, Ruth moderates, facilitates, and engages in public speaking, focusing on leadership development.
Ruth uses strengths based coaching, neuroscience and positive psychology to engender self awareness and positive outcomes for her clients.
She guides through change, enhances team dynamics, and develops skills for sustainable growth.
Ruth’s deep industry understanding makes her a valuable partner for organisations seeking to maximize the value and achievement of the individuals within a company.
Selina Clarke
Selina has enjoyed a career of over 15 years in the mental health sector providing patient/service user support, advocacy and training that has spanned the NHS, voluntary and higher education sectors.
Working to improve mental health literacy and acceptance while promoting positive conversations around mental health has been a key driver throughout her career.
Since 2018, Selina has provided exceptional mental health and wellbeing training to hundreds of employees across the globe from various sectors including but not limited to:
Finance
Media
Professional sport
Health
Distribution
Hospitality
Food and Beverage
In addition, Selina has provided consultancy services on corporate mental health and wellbeing policies, has featured in corporate mental health promotion videos and has been a guest speaker on wellbeing podcasts and panel events.
Selina is well versed in issues relating to risks to welfare and wellbeing and has an excellent understanding of the environments and circumstances that contribute to poor mental health and how to build a culture that supports employees to thrive.
As a mental health trainer, Selina speaks on a range of topics related to wellbeing, and enjoys igniting conversations around wellbeing, mental health and racism. She uses her own experiences as a professional working in the mental health space, and as a black woman with lived experience of poor mental health to support this.
In addition to her role as an Associate Instructor for Mental Health First Aid England, Selina is also a qualified sports rehabilitation therapist and trauma- informed massage and stretch therapist and uses bodywork to support people to become more aware of and understand the connection between how they think and feel mentally to how they feel physically.
